Google Ads For Beginners Course
Google Ads recently updated their platform and completely changed their user interface. Whether you already have a Google Ads account and need a refresher or your are just setting up your first Google Ads campaigns, this course is for you!
In this course I will show you step by step how to:
- Set up tracking so that you can see which of your campaigns, ad groups, keywords and ads are bringing you in the most amount of business
- How to use the Keyword Planner to find the best keywords to bid on for your business
- Set up a Search Campaign from start to finish
- Set up a Display Campaign from start to finish
- Set up a Video Campaign from start to finish
- Set up a Remarketing Campaign from start to finish
- How to set up Ad Extensions to stand out from your competitors in the search results
Course Curriculum
- An Introduction to Google Ads
- Setting Up Google Tag Manager
- Setting Up Conversion Tracking Codes: Lead
- Setting Up Conversion Tracking Codes: Newsletter Sign Ups
- Setting Up Conversion Tracking Codes: View of a Specific Page
- Setting Up Conversion Tracking Codes: Calls From the Phone Number on Your Website
- Setting Up Conversion Tracking Codes: Calls From Ad Extensions
- Setting Up Conversion Tracking Codes: Website Purchases
- Setting Up Tags and Triggers in GTM (0:15)
- Setting Up Your Google Ads Dashboard
Frequently Asked Questions
When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.